To wrap up, let’s conclude with key takeaways and the bigger picture of why all this matters. By now, we’ve covered technical, on-page, off-page, and advanced audit components. The final step is to put it all together and plan solutions – effectively turning the audit findings into an actionable roadmap. If you do have schema, make sure it’s correct and up-to-date. An audit might reveal errors, such as missing fields or outdated information (e.g., event dates in the past). Structured data is an area where details matter – a small syntax error can mean Google ignores it.

Step #8: Ensure Your Site Is Mobile-Friendly

Read on to learn more about how to perform an SEO audit in 9 steps. As a part of your SEO audit, verify search engines can crawl your website. For this step, you can work backgrounds by checking the Page indexing report in Google Search Console. Here, Google will outline which pages are indexed and which aren’t.

Provide Targeted Recommendations

• Consistently analyzing data helps you to make informed decisions to improve your SEO strategy over time.
• Using a tool like Keywords Everywhere can help you find keywords, but you still need to integrate them.
• E.g., an ecommerce store running on Shopify, and a blog running on WordPress.
• Ubersuggest is an analytics tool that helps us with several areas of research.

If you want to maximize the performance and results of your SEO strategy, conduct SEO audits on an annual or bi-annual basis. For larger websites, such as ecommerce sites, experts recommend audits on a quarterly basis. For example, when you partner with WebFX, your dedicated account manager conducts an in-depth audit of your site to create a personalized, data-driven strategy.

The issue is that many times a 404 page is not useful for users, and it is not useful for search engines. When looking at the results of your website crawl, find any 404 pages that are linked from your content. Regardless of your business, industry or niche, a great process to have in your arsenal is mastering an SEO audit. Even if it’s a minimal, quick process or full-scale audit, the results are sure to pay off.

But there were a ton of issues in the “should fix”, “nice to fix”, and “let’s ignore BHS Links this… look a squirrel” buckets. So, before diving into any individual factors, let’s run a website crawl with Seobility.. While you’re there, take note of your WordPress version (under WordPress) and database version (under Database) as we’ll be using them in a moment.